Leveraging Multilevel Marketing as Tool for Business Expansion
Moshood Karim O
Lagos- My dear readers, how man rich men or women do you know who
worked alone using own effort, skill and money to make it? Statistics have
shown that less than 1% of every rich person ever made it alone.
Those who accept poverty has their fate are continually
blaming government, parent, relatives, their bosses e.t.c for their present
state of affairs instead of studying those who have succeeded and applying the
same principles that were used by them. Let’s see some examples in practice:
·
Big
business owners borrow millions or even billions of naira from the financial
institutions (other peoples’ money) to create their products and services and
employ hundred or even thousands of people to work for them (other people’s
effort, skills and knowledge).
·
Investors
that have small money make their money work for them by investing it directly
or indirectly in other people’s ventures. They are paid interest on their money
even while they sleep using other peoples’ effort to multiply their money.
·
In
network marketing, leverage of time and duplication are the keys to success.
Here individuals market a company’s products, services and recruits other
people as their downlines to help them do the marketing as well. They are paid
not only for their own efforts and the efforts of those they have recruited
directly, but also for the efforts of those recruited by their direct recruits,
down to 10 levels in some cases. We can go on and on, but I think you have got
the message. The point I am making her is that, it is easy to get rich slowly
on other people’s effort, money, knowledge than making it on your own. Using
other people’s effort, money, knowledge, ideas, e.t.c is a sure way of becoming
very rich with little effort on your own. But so many people are ignorant of
the principle behind accumulation of wealth using other people’s efforts, money
and skills.
In these days of hard economic
situation, people are looking beyond the normal way of making a living, what is
commonly call ‘real jobs’. It is now a fact that small businesses pay very low
salaries, big companies are not recruiting and in fact even the big Shell has been laying off workers for
some time now. So what do we do?
I know of several offline businesses
that are hardly making profit. When the rent is due you see them running here
and there looking for where to find money for the rent. This is no business.
But there is alternative to offline
business- go online. Online business (buying and selling goods and services on
the internet) is an easy and fast way of making money today. Last year it is
estimated that over $400 billion was spent online by people buying goods and
services online and this is growing every year. Who are the people making all
these money? It is those that set up business selling digital products such as
e-books, videos, audios. Others sell services such as websites design,
consultancy, or offer professional services such as attorney services. Still
others are marketing their offline business on the internet. They leverage on
the worldwide market that the internet provides, selling cars, electronics,
computers and clothes e.t.c
You too can join the bandwagon and
start making money genuinely online. Forget about 419, frauds, yahoo-yahoo
boys. They are online as well offline. There are genuine businesses you can
start today and make real money. The following are some of the best ways of
making it online.
·
Affiliate
marketing. Here you just register with some websites to market their products
and services. You will then refer people to these websites and when they buy,
you will receive commission which ranges from 10% to 75% of the product or
service.
·
Information
creation marketing: You create product, for instance electronic book (e-books)
or video and set up a simple website to market it and collect your money
through credit cards. It is easy and if you can’t do it yourself, you can hire
the services of freelancers to do it for you. It is one of the profitable ways
of making recurring income.
For more on this, please order our
e-book or attend our seminal in Benin-City
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