Leveraging Multilevel Marketing as Tool for Business Expansion




Moshood Karim O
Lagos- My dear readers, how man rich men or women do you know who worked alone using own effort, skill and money to make it? Statistics have shown that less than 1% of every rich person ever made it alone.
Those who accept poverty has their fate are continually blaming government, parent, relatives, their bosses e.t.c for their present state of affairs instead of studying those who have succeeded and applying the same principles that were used by them. Let’s see some examples in practice:
·        Big business owners borrow millions or even billions of naira from the financial institutions (other peoples’ money) to create their products and services and employ hundred or even thousands of people to work for them (other people’s effort, skills and knowledge).
·        Investors that have small money make their money work for them by investing it directly or indirectly in other people’s ventures. They are paid interest on their money even while they sleep using other peoples’ effort to multiply their money.
·        In network marketing, leverage of time and duplication are the keys to success. Here individuals market a company’s products, services and recruits other people as their downlines to help them do the marketing as well. They are paid not only for their own efforts and the efforts of those they have recruited directly, but also for the efforts of those recruited by their direct recruits, down to 10 levels in some cases. We can go on and on, but I think you have got the message. The point I am making her is that, it is easy to get rich slowly on other people’s effort, money, knowledge than making it on your own. Using other people’s effort, money, knowledge, ideas, e.t.c is a sure way of becoming very rich with little effort on your own. But so many people are ignorant of the principle behind accumulation of wealth using other people’s efforts, money and skills.
In these days of hard economic situation, people are looking beyond the normal way of making a living, what is commonly call ‘real jobs’. It is now a fact that small businesses pay very low salaries, big companies are not recruiting and in fact even the big Shell has been laying off workers for some time now. So what do we do?
I know of several offline businesses that are hardly making profit. When the rent is due you see them running here and there looking for where to find money for the rent. This is no business.
But there is alternative to offline business- go online. Online business (buying and selling goods and services on the internet) is an easy and fast way of making money today. Last year it is estimated that over $400 billion was spent online by people buying goods and services online and this is growing every year. Who are the people making all these money? It is those that set up business selling digital products such as e-books, videos, audios. Others sell services such as websites design, consultancy, or offer professional services such as attorney services. Still others are marketing their offline business on the internet. They leverage on the worldwide market that the internet provides, selling cars, electronics, computers and clothes e.t.c
You too can join the bandwagon and start making money genuinely online. Forget about 419, frauds, yahoo-yahoo boys. They are online as well offline. There are genuine businesses you can start today and make real money. The following are some of the best ways of making it online.
·        Affiliate marketing. Here you just register with some websites to market their products and services. You will then refer people to these websites and when they buy, you will receive commission which ranges from 10% to 75% of the product or service.
·        Information creation marketing: You create product, for instance electronic book (e-books) or video and set up a simple website to market it and collect your money through credit cards. It is easy and if you can’t do it yourself, you can hire the services of freelancers to do it for you. It is one of the profitable ways of making recurring income.
For more on this, please order our e-book or attend our seminal in Benin-City

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